According to a recent LinkedIn post from Zepto, the company collaborated with pet nutrition brand Royal Canin and several other pet-focused sponsors to host an event called “Only Paws” for pet owners and enthusiasts. The post describes the event as a highly experiential gathering, supported by multiple pet food brands and a veterinary partner, Vetic.
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As shared in the post, Zepto is also introducing pet profiles within its app in collaboration with Vetic, accompanied by promotional coupon codes labeled “ZEPTOXVETIC.” This move suggests Zepto may be testing deeper engagement with pet-owning customers and exploring adjacency in the fast-growing pet care and pet food category.
For investors, the initiative could indicate an effort to broaden use cases for Zepto’s platform beyond core grocery and essentials delivery, potentially increasing order frequency and basket size among pet owners. The involvement of multiple pet brands and a veterinary partner may also signal opportunities for sponsored campaigns, partnership revenue, and richer first-party data on a niche but high-spend customer segment.
If the pet profile feature gains traction, Zepto could strengthen its positioning in India’s online pet care ecosystem, where recurring purchases and brand loyalty are common. While the financial impact is unclear from the post, these activities may reflect a strategy of category expansion and brand engagement, which could support long-term customer retention and monetization.