According to a recent LinkedIn post from Yanolja, the company’s research unit, Yanolja Research, is organizing a seminar focused on strategies to develop inbound medical and wellness tourism in South Korea. The event is scheduled for March 20, 2026, in Seoul and is being held in collaboration with Purdue University’s CHRIBA institute and Kyung Hee University’s H&T Analytics Center.
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The post suggests an emphasis on data-driven analysis and expert perspectives to identify concrete strategies for raising the value and sustainability of Korea’s tourism sector, amid a visible recovery in foreign visitor numbers. For investors, this initiative may indicate Yanolja’s intention to position itself as a thought leader and ecosystem player in higher-value tourism segments, which could support longer-term growth opportunities in travel-tech, hospitality analytics, and wellness-focused travel services.