Wrapbook Enhances Rate Finder With Union Fringe and Commercial Production Data

Wrapbook has shared an update.

The company announced significant enhancements to its Rate Finder tool, which is used for budgeting and payroll planning in film, TV, and commercial productions. New capabilities include visibility into union fringe rates for film and television, commercial production rates, support for Local 161 accounting roles, and improved search functionality allowing queries by city, state, and common slang terms.

For investors, these updates indicate continued product development aimed at deepening Wrapbook’s value proposition to production companies and union crews. By embedding detailed union fringe and commercial rate data directly into budgeting workflows, Wrapbook could strengthen customer stickiness, reduce manual compliance work for clients, and potentially increase usage of its broader payroll and financial tools. Enhanced search and expanded role coverage also make the platform more usable across a wider set of production geographies and crew roles, which may support customer acquisition and expansion in the entertainment production sector. While the post does not provide financial metrics, these product improvements are directionally positive for Wrapbook’s competitive positioning in production payroll and workforce management software.