Wrapbook Buys Cinapse to Fuse Scheduling With Production Finance in Entertainment Back Office Push

New updates have been reported about Wrapbook (PC:WRAPB)

Wrapbook has acquired Cinapse, a fast-growing scheduling platform for film and TV, in a deal that extends its payroll and production accounting suite into the earliest stages of production planning. By integrating Cinapse’s real-time scheduling tools with Wrapbook’s financial infrastructure, the company aims to connect schedule, budgeting, payroll, and accounts payable in a single workflow, closing the gap between creative planning and financial execution. Cinapse has supported more than $6 billion in productions and is used on high-profile series and complex, multi-unit shoots at major studios and streamers, positioning Wrapbook to deepen its penetration with large, recurring customers that already rely on Cinapse for day-to-day operations. Executives describe the move as a strategic step toward a fully connected production back office, uniting workflows that historically ran on separate, often legacy, systems.

Wrapbook CEO and Co-Founder Ali Javid framed the acquisition as a targeted expansion that aligns “two mission-critical workflows” rather than a scale-for-scale’s-sake transaction, signaling a disciplined product and M&A strategy focused on operational leverage for customers. Cinapse Co-Founder and CEO Herman Phillips, who joins Wrapbook as Director & GM of Scheduling along with senior engineer François Van der Merwe, emphasized that the combined platform is intended to give producers, assistant directors, and directors tighter control over time and spend via a single system from prep through wrap. Strategically, the deal accelerates Wrapbook’s effort to replace fragmented, legacy tools in both scheduling and finance with an AI-enabled, integrated platform that can enhance data integrity, speed, and production profitability. For studios, production companies, and financiers, the integration is likely to improve cost visibility, reduce manual reconciliation between schedules and budgets, and potentially shorten production cycles, reinforcing Wrapbook’s positioning as a core infrastructure provider to the entertainment production ecosystem.