Wisetack Partners With Floorzap to Embed Consumer Financing in Flooring Software

Wisetack has shared an update.

The company announced a partnership with Floorzap, a software platform for flooring professionals, to embed Wisetack’s consumer financing directly into Floorzap’s workflow. Flooring contractors using Floorzap will be able to offer customers flexible payment plans, including interest-free options for qualified borrowers, without leaving the platform. The integration was launched alongside Floorzap’s new ZapAssist AI and Floorzap Accounting tools at The International Surface Event (TISE).

For investors, this partnership underscores Wisetack’s strategy of expanding distribution through vertical software platforms, which can increase loan origination volume by making financing available at the point of sale. Embedding financing into an end-to-end workflow from quote to installation may improve adoption rates among contractors and drive higher consumer conversion, potentially supporting revenue growth from transaction-based fees or interest income, depending on Wisetack’s business model. The collaboration also strengthens Wisetack’s position in the home improvement and flooring niche, where large-ticket projects are sensitive to household budget constraints and often benefit from financing options.

If the integration gains traction among Floorzap’s user base, Wisetack could see incremental volume with relatively low customer acquisition cost, enhancing operating leverage. Additionally, Floorzap’s rollout of AI and accounting capabilities suggests a broader digitization trend in trade verticals, creating further opportunities for Wisetack to embed its financing solutions with other specialized platforms and deepen its presence in the professional services ecosystem.