Willie’s Remedy+ Secures $15 Million Series A to Fund National THC Beverage Rollout

New updates have been reported about Willie’s Remedy+.

Willie’s Remedy+ has raised $15 million in a Series A round led by Left Lane Capital with participation from Second Sight Ventures, providing growth capital to scale its THC-infused beverage business from e-commerce into national retail. In under a year since launch, the brand has sold more than 400,000 bottles and become the top-selling THC drink online, positioning it as an early category leader in the fast-growing cannabis beverage segment.

The new funding will support a U.S. retail rollout in early 2026, following a successful test at Total Wine where Willie’s Remedy+ quickly ranked among leading THC-infused spirits. Leveraging JuneShine Brands’ sales and three-tier distribution network, the company plans to launch a 10-SKU lineup, including THC-infused spirits, flavored seltzers, and shots, and expects brick-and-mortar to become its primary growth driver as it targets chains such as Total Wine, Lowe’s, Binny’s, and TXB.

Positioned as a modern alternative to alcohol, Willie’s Remedy+ formulates its drinks with U.S.-grown, hemp-derived THC, plus CBD, CBG, and L-theanine to deliver a fast-onset, short-duration effect designed for approachability and repeat use. Co-founder Willie Nelson has tied the brand’s mission to responsible cannabis and hemp use, publicly advocating for smart hemp regulation over federal bans, which could materially affect the company’s operating environment and supply chain.

Left Lane Capital highlighted Willie’s Remedy+ as a fit with consumer demand for “better-for-you” social drinking options and praised its cultural authenticity and potential for high-frequency consumption occasions, characteristics that can underpin durable brand equity and recurring revenue. In parallel with its commercial ambitions, Willie’s Remedy+ has committed to contributing to the agricultural ecosystem, starting with a $40,000 donation to Nelson’s Farm Aid Foundation supporting small American farmers, signaling an ESG-oriented brand posture that may resonate with retailers, regulators, and investors.