New updates have been reported about Webflow.
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Webflow has acquired Vidoso.ai, a Bay Area startup that builds multi-modal AI systems to generate brand-consistent visual and video assets, advancing Webflow’s push beyond visual web development into an agentic web marketing platform. The company plans to embed Vidoso’s agents and underlying technology into Webflow’s governed workflows so marketers can produce and manage AI-generated assets at scale without breaking brand rules.
CEO Linda Tong said Webflow aims to replace today’s fragmented, ungoverned AI tools with a system of record where AI operates under enterprise-grade permissions, templates, and approval flows. Vidoso co-founder Sharad Verma noted that current frontier models tend to generate generic content, while Vidoso was built to encode a company’s specific marketing DNA, and this capability will now sit inside Webflow as core infrastructure for planning, building, and optimizing web experiences as AI adoption deepens.