Vori Raises $22 Million to Build Autonomous Operating System for U.S. Grocery Sector

New updates have been reported about Vori.

Vori has secured a $22 million Series B round led by Cherryrock Capital, with participation from Greylock Partners and The Factory, to accelerate its autonomous operating system for grocery retailers. The San Francisco-based company positions its end-to-end platform as the core infrastructure for a $1.5 trillion U.S. food retail market that remains heavily dependent on legacy, disconnected systems.

Since its January 2024 launch, Vori has processed more than $500 million in payments across 55 cities, doubled payment volume in the past six months, and is onboarding new stores roughly every 24 hours. Payments, including support for EBT, WIC, HSA, and FSA programs, account for about 60% of the company’s revenue, making transaction flow and network scale central to its business model.

Vori’s platform integrates three layers that traditionally sit in separate tools: a system of record capturing every sale, inventory movement, price, order, and loyalty interaction; a system of action where AI agents autonomously order products, optimize pricing, and execute promotions; and a system of transaction processing all store payments. As more stores join, the software learns from aggregate pricing and demand patterns, allowing successful strategies in one region to be recommended to operators elsewhere.

CEO and co-founder Brandon Hill, a third-generation grocer, frames the company’s strategy around turning manual, labor-intensive store management into continuously automated decision-making. Vori expects that by the end of 2026, core owner tasks such as inventory counts, purchasing, price updates, and invoice reconciliation will be largely automated, which could materially improve margins in a historically thin-margin sector.

Backers highlight both the market size and the depth of Vori’s domain research—four years spent mapping grocery workflows before building the product—as key to its potential to become a central clearing layer across the food supply chain. Over time, Vori aims to connect stores, distributors, brands, and payment systems into a single network, positioning itself at the transaction and data hub of global grocery trade.