According to a recent LinkedIn post from Justt, the company is drawing attention to Visa’s reduction of its Visa Fraud Monitoring Program (VAMP) “Excessive Merchant” threshold to 1.5%. The post emphasizes that merchants may need to reassess their chargeback strategies in light of this lower tolerance level for disputes.
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The company’s LinkedIn post highlights that merchants who react by broadly refunding disputes could be at a disadvantage compared with those that more precisely evaluate which cases to contest or resolve. The post also references a Justt blog analysis and an offer to engage with merchants, suggesting the firm sees an opportunity to provide advisory or technological solutions around chargeback management.
For investors, the focus on the new VAMP threshold points to a regulatory and network-rule shift that could increase demand for specialized dispute and chargeback optimization services. If higher chargeback sensitivity leads more merchants to seek external expertise, Justt could potentially benefit through increased client acquisition, deeper engagements, or higher usage of its solutions.
More broadly, the post suggests that payment risk and compliance dynamics are tightening for online merchants, which may reinforce the strategic relevance of providers operating in chargeback mitigation and dispute analytics. This environment could support Justt’s positioning in the payments ecosystem, although the financial impact will depend on the company’s ability to convert heightened merchant concern into scalable, revenue-generating engagements.