According to a recent LinkedIn post from Justt, Visa is reducing its VAMP “Excessive Merchant” threshold to 1.5% effective April 1, with implications that may vary by merchant, region, and acquiring bank. The post emphasizes that some regions are not affected, acquirers may impose stricter limits than Visa, and that being within the threshold does not necessarily require refunding all disputes, as some chargebacks may still be worth contesting.
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The company’s LinkedIn post highlights a focus on balancing compliance with revenue recovery strategy in the face of tighter dispute thresholds. For investors, this emphasis suggests continued demand for specialized chargeback and payments-risk expertise, potentially positioning Justt to benefit from heightened complexity in card-network programs and strengthening its role in helping merchants optimize dispute management under evolving Visa rules.