According to a recent LinkedIn post from Justt, Visa’s VAMP “Excessive Merchant” chargeback threshold is set to decline to 1.5% on April 1, with the implications varying by merchant, region, and acquiring bank policies. The post notes that some acquirers may already apply tighter limits than Visa’s official level and emphasizes that falling within the threshold does not necessarily mean merchants should simply refund all disputes.
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The company’s LinkedIn post highlights a strategic tension between maintaining compliance and optimizing revenue recovery by selectively contesting chargebacks that may be defensible. For investors, this focus suggests ongoing demand for specialized chargeback management and advisory services, positioning Justt to benefit as merchants seek to adapt to evolving Visa rules and mitigate potential margin pressure from stricter dispute environments.
As shared in the post, Justt directs readers to an analysis by Roenen Ben-Ami for further detail on how different merchants might approach their VAMP strategy. This content may indicate the firm’s intent to deepen its role as a technical and regulatory resource in the payments ecosystem, which could support client retention, cross-sell opportunities, and differentiation versus generalist payment service providers as card-network compliance requirements tighten.