Visa Chargeback Threshold Change Highlights Opportunity for Justt in Risk Management

According to a recent LinkedIn post from Justt, Visa has implemented a lower threshold of 1.5% under its VAMP “Excessive Merchant” program. The post emphasizes that merchants facing higher chargeback risk should reassess their dispute and refund strategies rather than relying on broad, precautionary refunding.

The company’s LinkedIn post highlights that merchants who carefully evaluate which disputes to contest versus resolve may be better positioned under the new Visa parameters. For investors, this focus on chargeback optimization suggests ongoing demand for specialized risk and payments analytics, potentially supporting Justt’s value proposition within the payments and fraud-mitigation ecosystem.

As shared in the LinkedIn content, Justt directs readers to a detailed blog breakdown and invites merchants uncertain of their status to engage in further discussion. This outreach points to an effort to capture clients affected by the regulatory shift, which could translate into incremental customer acquisition and deeper integration with merchants exposed to tightening card-network compliance rules.