According to a recent LinkedIn post from Virtuous, the company is promoting a live 52-minute “ask me anything” session on May 21 focused on recurring giving in fundraising. The session will feature Dave Raley, author of “The Rise of Sustainable Giving” and founder of the Center for Sustainable Giving, in conversation with Virtuous representative Scott Holthaus.
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The post highlights that the discussion will address why many recurring giving programs plateau and how fundraisers can improve performance, with attention to what may be different in 2026 and how technology can become a barrier rather than an enabler. It also notes vertical-specific insights for higher education, healthcare, human services, and faith-based fundraising teams, suggesting an intent to deepen Virtuous’s relevance across multiple nonprofit segments.
As shared in the LinkedIn post, the event appears designed as both thought-leadership and lead-generation, offering live attendees a 30-day full-access copy of Raley’s audiobook as an incentive to register. For investors, this emphasis on recurring giving strategy and sector-specific guidance may indicate Virtuous’s focus on positioning its platform as a solution for sustainable, subscription-style donor revenue, which can be a resilient and data-rich market niche.
If the event attracts strong participation from nonprofits in targeted verticals, it could support pipeline development and upsell opportunities for Virtuous’s fundraising technology and services. More broadly, the focus on how technology can hinder or support recurring programs suggests that the company may be aligning product development and messaging around solving practical operational barriers, potentially strengthening its competitive stance in the nonprofit CRM and fundraising software space.