Virtuous used the past week to spotlight findings from its 2026 Nonprofit Fundraising Benchmark Report and to deepen its positioning as a data-driven thought leader in the nonprofit technology market. The company’s content emphasized that performance gaps between small and large nonprofits are driven more by systems and processes than by budget size.
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Across multiple posts, Virtuous highlighted that three out of four new donors fail to make a second gift, with donor retention trends worsening year over year. At the same time, the firm reported that donor lifetime value for retained supporters is up nearly 18%, underscoring both risk and upside in a more concentrated donor base.
The benchmark report also introduced a gift-frequency metric that reveals a sizable gap between average and top-performing fundraisers and noted a decline in recurring-giving revenue for at least one nonprofit segment. Virtuous is promoting an April 21 live session with CEO Gabe Cooper and marketing leader Carly Berna to walk through the data and tactical responses for nonprofits.
In parallel, Virtuous expanded its “responsive” operations narrative through LinkedIn content and its The Responsive Lab podcast, focusing on staff burnout, boundary-setting, and talent retention. Commentary from Dr. Jeff McGee framed proactive retention and honoring time off as more cost-effective than constant backfilling and retraining.
The company also stressed inclusive change management as critical to successful technology adoption, encouraging nonprofits to involve frontline staff in decisions about new systems and processes. By linking its CRM and fundraising tools to implementation best practices, Virtuous is aiming to reduce adoption risk and increase customer satisfaction.
Collectively, these initiatives position Virtuous as both a software provider and strategic advisor on fundraising performance and workforce sustainability. If nonprofits adopt its data-driven recommendations and tools to address donor concentration and staff pressures, the company could see stronger client engagement, higher retention, and expanded upsell opportunities over time.