According to a recent LinkedIn post from Virtuous, the company is preparing to release its 2026 Nonprofit Benchmark Report, which focuses on fundraising performance metrics. The post positions the report as a tool for nonprofit teams seeking clearer standards to evaluate whether their fundraising metrics indicate strong, weak, or average performance.
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The LinkedIn post cites Agape International Missions as an example of an organization that previously relied on fragmented spreadsheets and lacked consistent metrics for reporting to its board. According to the post, AIM used last year’s Benchmark Report together with Virtuous Analytics dashboards to align leadership and staff around a shared definition of fundraising health and to monitor key indicators.
The post suggests that access to benchmark data enabled AIM to compare its results with industry standards and top-quartile peers, helping identify a decline in recurring giving as a priority issue. Virtuous indicates that the upcoming edition will provide updated sector-wide data across seven key fundraising metrics, potentially enhancing the value proposition of its analytics offering for current and prospective nonprofit clients.
For investors, the emphasis on data-driven benchmarking and analytics points to Virtuous’ strategy of deepening its role as an infrastructure provider for nonprofit fundraising operations. If widely adopted, the new report could support customer retention, upsell opportunities around Virtuous Analytics, and stronger competitive positioning in the nonprofit CRM and fundraising technology market.