According to a recent LinkedIn post from Virtuous, the company is drawing attention to shifts in nonprofit fundraising dynamics based on its 2026 Nonprofit Fundraising Benchmark Report. The post suggests that while fewer new donors are being retained, those who remain are giving more and generating higher lifetime value, with donor lifetime value reportedly up nearly 18%.
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The LinkedIn post also highlights a newly introduced metric on gift frequency, which is described as revealing a substantial performance gap between average and top nonprofit fundraisers. In addition, the report cited in the post notes that recurring giving revenue has declined for at least one nonprofit segment, marking a potentially concerning trend for organizations that rely on predictable donation streams.
As shared in the post, Virtuous plans a live walkthrough of the report findings on April 21, led by executives Gabe Cooper and Carly Berna, positioning the event as a deeper dive into the data and strategic areas of focus. For investors, this emphasis on benchmark data and fundraising performance metrics may underscore Virtuous’s role as an analytics- and insight-driven platform serving a changing nonprofit landscape.
The emerging pattern of fewer but higher-value donors, if sustained, could increase demand for technology that optimizes donor lifetime value and engagement, potentially benefiting providers like Virtuous. At the same time, the reported decline in recurring revenue for some nonprofits may signal budget pressures among clients, but it could also elevate the need for tools that improve retention and recurring-gift performance, supporting longer-term demand for fundraising software and services.