According to a recent LinkedIn post from Virtuous, the company is promoting its 2026 Human Services Nonprofit Benchmark Report, which points to a generally solid year for human services organizations. The post notes multiple modest improvements, including increases in median and average gifts, as well as sector expansion and donor lifetime value outpacing cross-sector averages.
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The post also underscores a key weakness in the data set: recurring giving in human services reportedly stands at 13.25%, significantly below a cross-sector average of 20.96%. For investors, this emphasis suggests Virtuous sees recurring giving as a material growth lever, potentially shaping product focus, advisory offerings, and positioning as a data-driven provider to nonprofits seeking more durable revenue streams.
The report is described as centering on seven core metrics, their underlying data, and recommended next steps for nonprofit practitioners. If widely adopted, such benchmark guidance could deepen Virtuous’s engagement with human services organizations, support upselling of analytics and CRM capabilities, and enhance the firm’s reputation as an insights partner in the broader nonprofit technology market.