According to a recent LinkedIn post from Virtuous, the company is drawing attention to new data from its 2026 Nonprofit Fundraising Benchmark Report, which suggests that three out of four new donors do not make a second gift and that this retention challenge has worsened over the past year. The post indicates that organizations achieving stronger fundraising outcomes are doing so through incremental improvements across multiple metrics rather than singular large-scale changes.
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The post also promotes an upcoming live session on April 21, in which executives Gabe Cooper and Carly Berna are expected to break down the report’s findings, discuss gaps in nonprofit fundraising performance, and outline potential tactical responses. For investors, this emphasis on data-driven benchmarking and education could signal Virtuous’s strategy to deepen engagement with nonprofit clients, enhance perceived thought leadership, and potentially drive adoption of its fundraising technology platform.
If the benchmark report and related events gain traction, Virtuous may strengthen its position as an analytics-focused provider within the nonprofit technology ecosystem, differentiating itself through proprietary data and best-practice guidance. This approach could support customer retention and upselling opportunities, while the focus on compounding performance improvements aligns with a long-term value proposition that may underpin recurring revenue growth in the nonprofit sector.