A LinkedIn post from Virtuous highlights findings from its 2026 Nonprofit Fundraising Benchmark Report, indicating that three out of four new donors reportedly do not make a second gift, with retention trends described as worsening this year. The post notes that top-performing organizations appear to focus on incremental improvements across multiple fundraising metrics rather than pursuing a single large fix.
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According to the post, Virtuous plans to host a live session on April 21, led by Gabe Cooper and Carly Berna, to examine the data, identify performance gaps, and discuss practical steps nonprofits might take to improve results. For investors, this emphasis on data-driven benchmarking and education may signal ongoing product engagement, potential upsell opportunities in analytics and consulting, and deeper integration within the nonprofit fundraising ecosystem.
If the benchmark report gains traction as a reference point for nonprofit performance, Virtuous could strengthen its positioning as a thought leader in donor engagement technology. This could support customer acquisition and retention, especially among organizations seeking measurable improvements in donor lifetime value and fundraising efficiency.
The focus on donor retention challenges also underscores a persistent pain point in the nonprofit sector that software platforms such as Virtuous aim to address. Sustained attention to this issue may translate into demand for tools that optimize personalized outreach, automation, and data insight, with implications for the company’s long-term growth prospects and competitive differentiation.