According to a recent LinkedIn post from Virtuous, the company’s 2026 Nonprofit Fundraising Benchmark Report indicates sizable performance gaps between small and large nonprofits across key metrics. The post cites disparities in donor retention, recurring giving, and donor lifetime value, and characterizes these gaps as driven more by systems than by budget constraints.
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The post highlights an upcoming live session on April 21 featuring CEO Gabe Cooper and Carly Berna, where they plan to review what is working and not working in nonprofit fundraising and discuss data-driven recommendations. For investors, this emphasis on system-driven performance improvements suggests Virtuous is positioning its platform as a strategic tool for smaller nonprofits seeking to close fundraising gaps, which could support customer adoption and long-term recurring revenue in the nonprofit software segment.