According to a recent LinkedIn post from Virdee, current U.S. summer travel patterns appear to favor beach destinations, particularly East Coast and Florida markets, with Myrtle Beach reportedly leading search activity. The post also points to a mix of beach and major city travel, including New York City, Chicago, and Las Vegas, alongside short, experience-focused trips around Memorial Day and July 4th.
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The company’s LinkedIn post highlights recommendations for hospitality operators to package experiences rather than just rooms, emphasize family and multi-generational offerings, and showcase local attractions and accessibility. Virdee positions its technology as a way for hotels to manage higher seasonal demand through streamlined check-in and increased upsell capture, which, if widely adopted, could enhance its revenue prospects and strengthen its role in hotel digitization during peak travel periods.