According to a recent LinkedIn post from Vertice, CEO Mitch Rutledge participated in a CU Broadcast discussion with Mike Lawson and Kabir Laiwalla of Platinum Federal Credit Union. The post highlights that Platinum Federal Credit Union reportedly drove $7.2M in deposits through predictive targeting using Vertice’s solution.
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The company’s LinkedIn post suggests that its technology may support more efficient member engagement and measurable deposit growth for credit unions. For investors, this type of quantified case study could indicate traction in the financial-services segment and may support Vertice’s value proposition as a data-driven partner for deposit growth.
The reference to both a broadcast interview and a formal case study points to an effort to amplify customer outcomes and build credibility in the credit union market. If replicated with additional institutions, similar results could strengthen Vertice’s recurring revenue potential and reinforce its competitive position among providers of predictive targeting tools for financial institutions.