A LinkedIn post from VertexOne highlights the company’s planned participation in the OUUG 2026 conference, where Vice President of Sales Kevin O’Neill is expected to lead a session on the future of utility customer experience. The session, titled “The CX Leap: How Minnesota Power Went All-In on CX and What Happened Next,” is scheduled for April 15 at 3:30 p.m. and appears focused on a case study of Minnesota Power.
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According to the post, the presentation intends to cover customer persona development, automation of routine tasks to lower call center volumes, and the use of unified platforms to improve operational efficiency, regulatory compliance, and customer satisfaction. The company also encourages conference attendees to visit the VertexOne booth, suggesting a broader business development push toward utilities seeking to upgrade customer engagement capabilities.
For investors, the post suggests VertexOne is positioning itself as a specialist in customer experience transformation for utilities, an area where regulated entities face growing pressure to digitize and modernize interactions. If the Minnesota Power example resonates with other utilities at OUUG, it could support VertexOne’s sales pipeline, reinforce its brand in the utility CX niche, and potentially drive longer-term demand for its integrated customer engagement and billing solutions.