Veesion, a France-based AI company specializing in retail security, featured prominently in French business media this week as it underscored its international scale and recent funding. Cofounder Thibault David appeared on BFM Business’ Tech&Co to discuss how its gesture-recognition technology addresses an estimated €120 billion in annual global shoplifting losses.
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The company reported that its proprietary, France-developed algorithm is now deployed in 6,000 stores across 55 countries, highlighting growing commercial traction and global reach. This expansion is underpinned by a recently closed €38 million Series B round, which has enabled a fourfold increase in R&D resources to support product enhancement and scalability.
Veesion positioned its AI-based gesture analysis as core infrastructure for the “commerce of tomorrow,” aiming to embed its technology deeply into retail operations rather than as a point solution. The company emphasized that this approach could support recurring software revenue and strengthen its competitive stance in the retail technology and European AI ecosystems.
In parallel, Veesion highlighted its compliance-focused design amid evolving French and European rules on AI-augmented cameras in retail. Recent France 2 coverage was cited to reinforce its principles of visible in-store signage, no facial recognition or biometrics, and keeping human staff in charge of responses to AI alerts.
Customer examples from the TV report pointed to thefts being stopped following AI alerts, with retailers valuing faster detection and evidentiary support. Veesion framed its value proposition around reducing shrink, improving staff peace of mind, and focusing interventions on observable behaviors rather than assumptions, aligning with data protection and ethical AI expectations.
From a commercial perspective, this regulatory-first positioning may lower adoption barriers for risk-averse retailers and support value-based pricing and retention. The company suggested that its human-in-the-loop model and clear operational benefits could bolster its reputation in markets where surveillance and AI use face increasing scrutiny.
Veesion also announced a targeted partnership with Ceido to expand in the pharmacy segment, integrating its solution with existing in-store cameras to monitor suspicious gestures. The offering is aimed at Ceido-affiliated pharmacists, providing real-time short video alerts to reduce shrinkage, deter repeat theft, and maintain simple workflows for store teams.
This partnership illustrates a vertical-specific go-to-market strategy that could create a reference channel for expansion into additional retail segments. By combining strong funding, international deployment, compliance-focused design, and sector partnerships, Veesion appears to be consolidating its role in AI-driven retail loss prevention and positioning for continued growth in regulated markets.