According to a recent LinkedIn post from Upwind Security, the company was recently selected as an Amazon Web Services (AWS) Security Hub Extended Partner for CNAPP and marked the occasion at an event with AWS team members in London. The post also references the Cyberkicks initiative going international, with activities such as custom Nike painting used to engage the local cloud security community.
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The post suggests a strengthening relationship between Upwind and AWS, which may enhance Upwind’s credibility and visibility within the cloud security ecosystem. For investors, this type of partner designation could support customer acquisition efforts, deepen integration into AWS environments, and potentially translate into longer-term revenue opportunities if the partnership drives wider CNAPP adoption.
As shared in the post, Upwind appears focused on community-building efforts through events with the London cloud security community, indicating ongoing investment in ecosystem engagement rather than purely digital marketing. While financial details are not disclosed, such activities may help position the company competitively in the CNAPP and broader cloud security market, where partner recognition from AWS can be a meaningful differentiator.