According to a recent LinkedIn post from Uniphore, the company is promoting a webinar focused on helping enterprise marketing teams move from AI experimentation to execution. The session, scheduled for April 1 at 9:00 AM PDT, features Forrester Principal Analyst Katie Linford and Uniphore Director of Product Management Joe Pulickal discussing agentic AI in marketing.
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The post highlights themes such as starting AI adoption with strategy, using Forrester’s AI Deployment Model for go-to-market functions, and applying agentic AI to accelerate audience segmentation and improve targeting precision. It also points to the role of an “Audience Agent” that can recommend and generate audiences using unified customer data in natural language, suggesting Uniphore is positioning its offerings toward practical, marketer-friendly AI workflows.
For investors, the emphasis on responsible, structured AI deployment indicates Uniphore is aligning with enterprise demand for risk-managed AI solutions rather than purely experimental tools. The focus on marketing use cases may expand Uniphore’s relevance beyond contact centers into broader revenue and go-to-market operations, potentially increasing its addressable market and deepening integration with existing customer data stacks.
Featuring a Forrester analyst could lend third-party validation to Uniphore’s approach and support thought-leadership positioning in the emerging agentic AI segment. If the event successfully converts attendee interest into product adoption, it may contribute to higher platform engagement and cross-sell opportunities, though the LinkedIn post does not provide any quantitative indicators of demand or commercial impact.