According to a recent LinkedIn post from Uniphore, the company is promoting an upcoming webinar focused on operationalizing AI for enterprise marketing teams. The session will feature Forrester Principal Analyst Katie Linford and Uniphore Director of Product Management Joe Pulickal, with an emphasis on moving from AI experimentation to execution and leveraging agentic AI for audience segmentation.
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The post highlights topics such as strategy-led AI adoption, responsible deployment using Forrester’s AI Deployment Model for go-to-market functions, and the use of agentic AI to accelerate audience targeting. For investors, this suggests Uniphore is positioning its offerings around practical, enterprise-grade AI use cases in marketing, which could support demand for its products as companies look to reduce risk and complexity in AI deployments.
The content also points to capabilities like an “Audience Agent” that can recommend and generate audiences using unified customer data in natural language, indicating a focus on usability for marketing teams. If these capabilities translate into robust commercial solutions and adoption, Uniphore could enhance its competitive position in the marketing technology and customer engagement segments of the enterprise AI market.