According to a recent LinkedIn post from Under Canvas Inc, the company’s ULUM brand is expanding its wellness-focused offerings at ULUM Moab for the 2026 season. The post highlights a new “massage cave” as the centerpiece of a broader suite of guided yoga, meditation, sound baths, contrast therapy pools, and curated nourishment.
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The post also notes partnerships with wellness and lifestyle brands Stakt and Aesop, suggesting an effort to elevate the perceived quality and pricing power of the guest experience. These enhancements may support higher revenue per available tent and help differentiate ULUM in the competitive outdoor hospitality and glamping segment.
As shared in the post, ULUM Moab is scheduled to open March 26, indicating a defined timeline for when these wellness offerings begin contributing to operating performance. For investors, the emphasis on immersive, premium wellness experiences may signal a strategic focus on higher-margin experiential travel, which could strengthen Under Canvas Inc’s positioning against both traditional hotels and other experiential lodging providers.