Under Canvas Inc continued to advance its upscale outdoor hospitality strategy this week, with multiple updates signaling a meaningful step-up in geographic expansion and capacity for the 2026 season. The company is preparing to open a new camp in New Hampshire’s White Mountains while also adding several May openings across key U.S. destinations.
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The upcoming Under Canvas White Mountains site, situated on 86 acres with views of Mount Washington and the Presidential Range, is slated to open in less than a month. The company is recruiting an Assistant General Manager to oversee guest experience and cross-functional operations, underscoring a focus on service quality and operational readiness.
In parallel, Under Canvas is expanding its 2026 season with five additional May camp openings at Bryce Canyon, Acadia, North Yellowstone – Paradise Valley, West Yellowstone, and Glacier. Staggered launch dates between May 7 and May 29 aim to capture demand earlier in the prime travel window and could support higher occupancy and revenue generation across the portfolio.
These openings broaden the company’s geographic mix across desert, coastal, and mountain markets, which may help diversify demand drivers and mitigate regional or seasonal volatility. The increased footprint also enhances brand visibility in the experiential lodging segment, albeit with higher operating and capital expenditure requirements tied to new and expanded sites.
Under Canvas is additionally emphasizing the recent opening of Under Canvas Yosemite, its first California camp and 13th U.S. location, located near Yosemite National Park. The site features a dedicated YARTS shuttle stop across from the property, aligning the brand with lower-impact, car-free access and sustainability-focused tourism trends.
Collectively, the White Mountains development, expanded May schedule, and Yosemite launch indicate a deliberate push to scale the company’s glamping model in marquee national park and outdoor destinations. The ultimate financial impact will depend on utilization, pricing, and cost discipline, but the week’s developments highlight continued momentum in growth and market positioning for Under Canvas.