A LinkedIn post from Under Canvas Inc highlights new wellness-focused offerings at its ULUM Moab location for the 2026 season. According to the post, the site will feature a new “massage cave” along with guided yoga, meditation, sound baths, contrast therapy pools, and curated nourishment.
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The post also notes partnerships with brands Stakt and Aesop, suggesting an emphasis on experiential, premium positioning within the outdoor hospitality segment. ULUM Moab is scheduled to open March 26, which may indicate planned capacity and revenue timing for the upcoming season.
For investors, the expanded wellness programming implies a strategy to deepen differentiation and potentially support higher average daily rates and length of stay. The collaboration with recognized wellness and lifestyle brands may also support cross-marketing opportunities and strengthen Under Canvas Inc’s positioning in the growing luxury camping and wellness tourism niches.