Tulip Merges With Salesfloor to Build Largest Global Clienteling Platform

New updates have been reported about Tulip.

Tulip has agreed to a strategic merger with Salesfloor, consolidating under the Tulip brand to create what it says is the world’s largest AI-enabled, human-centric clienteling platform for retailers. The deal expands Tulip’s reach to roughly 100 enterprise clients across major retail verticals, significantly deepening its presence in luxury, where high-touch, relationship-driven selling is critical to performance.

The combined platform is designed to unify customer data, store associates, and digital touchpoints, aiming to raise conversion, loyalty, and customer lifetime value as retailers pivot away from mass marketing toward personalized outreach. Tulip’s 2025 Clienteling Benchmark Report indicates that personalized engagement drives 49% more purchases and 63% higher monthly spend, with average clienteling conversion at 11% and top performers reaching 37%, underscoring the revenue upside the merger seeks to scale.

Tulip CEO Ian Rawlins will lead the integrated company, while Salesfloor founder and CEO Oscar Sachs will remain through the transition and join Tulip’s board, supporting long-term strategy and integration. Leadership frames the combination as a way to increase platform depth and innovation capacity, asserting that their solutions already influence billions of dollars in annual retail sales and should gain further scale post-merger.

Tulip positions the transaction as a structural bet on store associates as key drivers of growth, using AI to augment human interactions across in-store and digital channels rather than replace them. With an expanded global footprint and a client list that includes brands such as COACH, Versace, Ferragamo, Jimmy Choo, Macy’s, and Michael Kors, Tulip expects to accelerate adoption of clienteling as a primary growth engine, and will promote this strategy at Shoptalk 2026 as it courts additional enterprise retailers and cross-sell opportunities.