Tulip Launches Outreach Plus to Drive Store-Led, High-ROI Customer Engagement

New updates have been reported about Tulip.

Tulip has introduced Outreach Plus, a multichannel communications platform designed to help retailers lift top-line revenue by enabling store-led, localized customer engagement at scale. The solution shifts control of personalized outreach from central marketing teams to store associates, managers, and product experts, leveraging detailed customer profiles including purchase history, preferences, and existing relationships to target loyalty growth beyond the typical top 10% of core customers. CEO Ian Rawlins said the platform is intended to resolve a key retail challenge: turning in-store expertise and relationships into measurable, repeatable digital engagement that traditional marketing tools struggle to deliver.

Operationally, Outreach Plus allows store personnel to send timely 1:1 digital messages or create follow-up tasks around high-value triggers such as post-purchase engagement, birthdays, anniversaries, and local promotions, while supporting brand-defined campaign strategies and segmentation at scale. For Retail Operations and eCommerce leaders, the platform adds governance, compliance controls, and analytics that attribute direct revenue impact to associate-led outreach, framing the tool as both a revenue and performance-management asset. Outreach Plus is immediately available to new and existing Tulip clients in North America, the UK, and Europe, extending Tulip’s broader cloud-based retail engagement suite, which already includes clienteling and POS solutions used by major global luxury and premium brands. The launch underscores Tulip’s strategy to deepen its role in omnichannel commerce by monetizing store-level relationships, with potential upside for customer lifetime value, conversion rates, and store productivity across high-consideration retail categories.