According to a recent LinkedIn post from Trust & Will, the company is drawing attention to findings from its 2026 Estate Planning Report regarding consumer behavior and advisor trust. The post indicates that estate planning attorneys rank as the most trusted source at 21%, yet more than half of Americans still lack any estate planning documents.
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The post suggests that this disconnect is driven more by process friction than skepticism toward legal professionals, with only 15% of those without documents identifying an attorney as their primary resource. It also notes a shift in product mix, with trust usage rising from 11% to 14% in a year while will usage declined.
Trust & Will’s commentary frames this as a sizable, largely untapped client segment for attorneys and highlights that the company has developed a solution aimed at helping legal practitioners access this demand. For investors, this positioning may imply a focus on B2B or professional-channel growth, potentially supporting recurring revenue as attorneys integrate digital estate planning tools into their practices.
If adoption by attorneys accelerates, Trust & Will could enhance its competitive position within the digital estate planning space and benefit from network effects as more advisors channel clients through its platform. However, actual financial impact will depend on the pricing model, integration depth with legal workflows, and how effectively the firm converts general consumer trust in attorneys into active usage of its services.