According to a recent LinkedIn post from Trust & Will, the company has been recertified as a Certified B Corporation by B Lab, following its initial certification in May 2023. The post highlights that the recertification reflects performance across governance, workers, community, environment, and customers, and reiterates management’s view of B Corp status as an ongoing commitment rather than a symbolic label.
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The company’s LinkedIn post also notes that Trust & Will remains the only dedicated digital estate planning platform listed in the B Corp directory, positioning its service as aligned with broader social-impact and accessibility goals for estate planning. For investors, this recertification may signal continued emphasis on ESG practices and impact-driven branding, which could support customer trust, differentiation in a crowded fintech and legal-tech market, and potentially stronger long-term retention among values-oriented consumers and partners.