New updates have been reported about Trust & Will.
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Trust & Will has appointed Bill Parker as Chief Technology Officer to lead its technology strategy, signaling an acceleration of the company’s AI-enabled estate planning roadmap and platform scale. Parker will oversee engineering, infrastructure, and product-related technology for Trust & Will’s intelligent estate planning system, which serves over one million users, more than 26,000 financial advisors, and in excess of 145 enterprise partners across the U.S.
Parker brings more than 20 years of experience scaling high-growth fintech and proptech platforms, including roles as CTO of Leap and Built Technologies and earlier leadership positions at Quicken Loans / Rocket Companies, where he helped build Rocket Loans and later served as its CEO. At Trust & Will, he is expected to drive deeper AI integration into document workflows, personalized planning guidance, and life event intelligence, supporting the company’s push to make estate planning a core element of modern financial wellness and further entrenching its position within the financial services ecosystem.