According to a recent LinkedIn post from Trendyol Group, the company’s CTO presented at Webrazzi AI 2026 on the role of artificial intelligence in scaling its e-commerce operations across 35 countries. The post suggests that Trendyol views AI not as discrete features but as an operating system underpinning growth, quality, and trust.
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The LinkedIn post highlights several focus areas, including embedding AI across its ecosystem for efficiency and performance, and offering an AI assistant called “Ortak” to provide continuous guidance and automated tools for sellers. It also points to the use of generative AI in personalized shopping assistants and smart search, as well as an internal “AI Agent” platform designed to enhance team productivity.
For investors, this emphasis on AI-driven infrastructure may indicate continued investment in proprietary technology to support international expansion and marketplace scalability. If effectively implemented, such systems could improve unit economics by lowering operational costs, increasing seller productivity, and improving customer conversion and retention, although the post does not provide quantitative metrics.
The focus on generative AI for customer experience and multi-agent systems for internal workflows suggests Trendyol is positioning itself competitively within the global e-commerce and marketplace sector. This strategy could help differentiate its platform in crowded markets and support margin resilience, but it may also entail elevated R&D and infrastructure spending as the company scales these capabilities across multiple geographies.