A LinkedIn post from Trendyol Group describes a keynote by CTO Cenk Çivici at Webrazzi AI 2026 on the role of artificial intelligence in scaling its e‑commerce operations across 35 countries. The post suggests that Trendyol positions AI as an integrated “operating system” supporting growth, quality, and trust rather than as isolated features.
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According to the post, AI is embedded across the company’s ecosystem to enhance global efficiency and performance, including seller support via a 24/7 AI assistant called “Ortak.” The post also highlights the use of generative AI for personalized customer assistants and smart search, as well as an internal “AI Agent” platform aimed at improving team productivity through multi‑agent systems.
For investors, the emphasis on AI‑driven automation and personalization points to a strategy focused on scalability and operating leverage as Trendyol expands geographically. If executed effectively, these tools could support higher transaction volumes, improve seller and customer retention, and potentially widen margins, while also reinforcing the company’s competitive positioning in AI‑enabled e‑commerce.
The presentation’s focus on empowering third‑party sellers and internal teams may indicate ongoing investment in platform capabilities rather than purely front‑end features. This approach, if sustained, could strengthen Trendyol’s marketplace network effects and operational resilience, factors that are often important in assessing long‑term valuation prospects within the e‑commerce sector.