Trendyol Group has shared an update. The company has opened applications for the Trendyol Talent Program, targeting 3rd- and 4th-year students, recent graduates, and master’s students interested in business and technology roles. The program is scheduled to run from July 2026 to January 2027, with an evaluation period between January 2026 and July 2026 and an application deadline of March 23. Candidates will progress through online applications, assessments, video and Zoom interviews, and an offer stage.
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For investors, this initiative signals Trendyol’s continued investment in early-career talent and pipeline development, particularly in business and technology functions that are core to its e-commerce and digital operations. While the program may entail modest near-term HR and training expenses, it can support long-term operational efficiency by building an in-house talent pool and reducing future recruitment frictions in competitive tech and digital markets. Strengthening its employer brand among Gen Z and recent graduates may also help Trendyol sustain innovation capacity and execution speed, reinforcing its competitive position in Turkey’s and the region’s e-commerce and technology ecosystem over the medium term. However, the announcement does not provide direct information on revenue, profitability, or near-term financial performance, so its primary relevance lies in human capital strategy and long-term growth enablers rather than immediate financial impact.