A LinkedIn post from Trendyol Group highlights a new edition of its Trendyol Tech Insights newsletter focused on the use of artificial intelligence and automation in customer experience. The post points to initiatives such as shifting from static navigation menus to AI-driven conversational self-service, zero-touch resolution in back-office processes, and AI-powered quality control.
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The content suggests an ongoing push to increase operational efficiency and scalability in customer support while attempting to preserve service quality for a platform serving millions of users. For investors, these efforts may indicate a strategic focus on lowering support costs per transaction, strengthening data infrastructure, and differentiating Trendyol’s marketplace offering through technology-driven service capabilities in a competitive e-commerce environment.