Trendyol Emphasizes AI-Driven, Human-Centric Culture Strategy

A LinkedIn post from Trendyol Group describes the company’s participation in the Human and Culture Summit organized by Harvard Business Review Türkiye. The post highlights remarks from People & Culture Leader Didem Sönmezgil Eraltan on integrating artificial intelligence into the business while maintaining a human-centric approach.

According to the post, Trendyol frames AI as a strategic business partner used to address concrete operational and commercial problems rather than as a standalone novelty. The company also emphasizes a long-standing data-driven culture, treating data as a core input across processes, and adopting an agile mindset that encourages experimentation and learning from failure.

The post suggests that Trendyol sees human capabilities such as empathy and strategic judgment as critical differentiators even as it pursues automation. For investors, this blend of AI adoption with organizational agility and people-focused culture could support operational efficiency, faster product iteration, and more resilient decision-making in a competitive e-commerce and technology landscape.

If effectively executed, the described approach may enhance Trendyol’s scalability and margin potential by leveraging AI for process optimization while limiting cultural resistance to technological change. It could also strengthen the company’s employer brand in technology and data roles, which may be important for sustaining innovation capacity and defending its position against both regional and global digital-commerce competitors.