A LinkedIn post from Toss describes an internal initiative called “AI Surf Day,” held every Friday, aimed at making employees “AI-native” rather than just casual users. The post outlines activities such as experimenting with tools, sharing lessons learned, and emphasizing a new core value of turning individual tacit knowledge into tangible, reusable assets for the organization.
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According to the post, AI Surf Day includes recurring “AI Surf Weekly” experiment-sharing sessions, an “AI Surf Club” structure that reportedly generated around 200 topic-focused clubs upon launch, and a network of roughly 140 “AI Surf Evangelists” promoting AI usage and training. The initiative suggests that Toss is investing in organization-wide AI literacy and workflows, which could improve productivity, accelerate product iteration, and enhance its competitive position in digital financial services over time.
By framing AI as a default part of daily work processes rather than a specialized function, the post implies a strategic push toward embedding AI across roles and teams. For investors, this may indicate a focus on building scalable internal capabilities that could support cost efficiencies, faster experimentation, and differentiated customer offerings, though the post does not quantify expected financial benefits or provide concrete performance metrics.