According to a recent LinkedIn post from TollBit, the company’s latest State of the Bots Report is cited in an Inc. Magazine article examining the rapid rise of AI bot traffic on the web. The post indicates that AI bot visits reportedly increased from roughly 1 for every 200 human visits to 1 for every 31 in 2025, suggesting a structural shift in traffic composition.
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The LinkedIn post also notes that AI application click-through rates declined from 0.8% in Q2 to 0.27% by Q4, implying that while AI bots are more active, engagement quality may be falling. According to the shared data, retrieval-augmented generation (RAG) bots are highlighted as a major driver of growth, scraping content in real time more aggressively than traditional training bots.
The post frames this trend as more than a temporary spike, arguing it reflects a fundamental change in how the internet operates and how value is exchanged between AI agents and content owners. For investors, this positioning may underscore TollBit’s attempt to define and potentially monetize a new layer of the digital economy focused on managing, measuring, and pricing interactions with AI-driven traffic.
If TollBit can translate its insights and reported measurement capabilities into commercial products or pricing infrastructure for publishers and platforms, it could tap emerging demand for tools that distinguish and govern AI traffic. The association with Inc. Magazine coverage may also enhance the company’s visibility among enterprise customers and investors, potentially supporting future business development and funding opportunities.