According to a recent LinkedIn post from TollBit, the company’s latest State of the Bots Report is featured in an Inc. Magazine article discussing the rapid rise of AI bot traffic on the web. The post notes that AI bot visits reportedly increased from one for every 200 human visits to one for every 31 in 2025, while AI app clickthrough rates declined from 0.8% in Q2 to 0.27% by Q4.
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The LinkedIn post highlights that retrieval-augmented generation (RAG) bots are driving the sharpest growth, retrieving content in real time and scraping more aggressively than traditional training bots. The post suggests this trend could signal a fundamental shift in how the internet operates, implying that new value exchange models between publishers and AI-driven traffic may become increasingly important for monetization.
For investors, the visibility of TollBit’s data in a mainstream business outlet may indicate growing demand for analytics and tooling that manage and monetize AI-driven traffic. If the company can position its reporting and related services as essential infrastructure for publishers and platforms navigating bot-heavy traffic, this dynamic could support future revenue opportunities and strengthen its competitive position in the evolving web ecosystem.