According to a recent LinkedIn post from Tines, the security automation company is formally establishing an Asia-Pacific hub in Australia and plans to double its regional headcount over the next year. The post notes that Australia already hosts several prominent customers, including Canva, The Australian National University, REA Group, and nib Group, which are using Tines for critical workflows.
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The company’s LinkedIn post highlights that CEO Eoin Hinchy and CRO Terry Tripp recently visited Sydney and Melbourne to meet customers, participate in events, and assess how local enterprises are approaching intelligent workflows. For investors, the expansion suggests a deliberate push to capture APAC demand for automation in security and operations, potentially increasing recurring revenue while also adding near-term operating expenses tied to hiring and regional build-out.
The post suggests that Tines views Australian enterprises as early adopters that can validate and scale its platform in a broader APAC strategy. If successful, this regional hub could enhance Tines’ competitive position against global security automation vendors by providing local support and references, while the planned headcount growth may signal confidence in a growing pipeline and longer-term market opportunity in the region.