Tibber featured prominently this week as it expanded its customer-facing operations across key European markets while promoting advanced home energy optimization tools. The digital energy company highlighted its Customer Engagement team in Berlin, which designs price alerts, product updates, and energy-saving tips delivered via email and app channels to help users better manage electricity consumption.
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Tibber also disclosed that it is adding capacity in Amsterdam, Berlin, and Stockholm, with open roles including a Customer Support Specialist in the Netherlands and other customer-focused positions. This hiring drive points to continued investment in user growth and retention, an important factor in building recurring revenue in increasingly competitive digital energy and retail power markets.
On the product side, Tibber promoted its Smart Battery solution aimed at households with solar and home storage systems seeking to optimize overall energy costs rather than simply storing self-produced electricity. The software-driven platform automatically charges batteries when grid prices are low, discharges when prices peak, and can sell surplus power back to the grid when economically favorable.
The company suggested that customers could achieve potential annual savings of up to €1,000 through optimized charging and discharging strategies. The Smart Battery service is designed to be hardware-agnostic, supporting integrations with Huawei Digital Power Nordic, KOSTAL Group, SolaX Power, and Tibber Bridge, which broadens its addressable market in Sweden, Germany, and the Netherlands.
Taken together, Tibber’s expansion of customer engagement teams and the promotion of its flexible Smart Battery offering underscore a strategy focused on deepening customer relationships and monetizing advanced energy management services. These moves may enhance customer stickiness, support growth in recurring revenues, and strengthen Tibber’s positioning within the residential flexibility and virtual power plant segment in its core European markets.
Overall, the week reflected steady operational and product execution for Tibber, with parallel advances in human capital and technology that appear aligned with its long-term growth ambitions in digital energy services.