Tibber Deepens EV Smart Charging Push as Negative Power Prices Highlight Flexibility Opportunity

Tibber continued to sharpen its focus on smart energy services this week, emphasizing the cost advantages of electric vehicles and deeper integrations with major automakers. The company highlighted analysis showing EV driving costs can be up to eight times cheaper than petrol, particularly when smart charging is used to exploit low or negative power prices.

Tibber underscored that parts of Europe, including Germany and the Netherlands, are seeing recurring negative electricity prices as solar and other renewables outpace demand. Its Smart Charging offering is positioned to shift EV charging into these hours, aiming to boost customer savings and reinforce Tibber’s proposition in dynamic power markets.

The company also announced the return of Smart Charging functionality for BMW Group electric vehicles via an official integration. This service automates charging during the cheapest hours, while similar capabilities for MINI vehicles are in a Labs phase with a broader rollout expected in mid‑May.

These integrations initially target Sweden, Norway, the Netherlands, and Germany, aligning Tibber with established EV markets and supportive regulatory environments. By embedding its software directly with OEMs, Tibber is seeking to deepen ecosystem lock‑in, increase usage of its platform, and differentiate beyond traditional power retailing.

In a separate update, Tibber highlighted the broader market shift from value in generation to value in flexibility as negative pricing events become more frequent. The company is framing its strategy around software‑driven demand management and automation to help households arbitrage price volatility and use energy “smarter.”

If Tibber can scale adoption of its smart charging and flexibility solutions across multiple European markets, it stands to benefit from recurring, data‑driven revenues tied to EV charging and home energy optimization. Overall, the week showcased a consistent push toward grid flexibility services and deeper automotive partnerships that could strengthen Tibber’s long‑term position in digital energy management.