Third Wave Automation spent the week underscoring its role in warehouse digitization, combining live technology validation with thought-leadership exposure. The company positioned its autonomous and shared-autonomy forklift platform as a retrofit-friendly solution for brownfield facilities, emphasizing safety, rapid deployment, and clear return on investment.
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At the MODEX 2026 trade show in Atlanta, Third Wave Automation showcased continuously running live demos inside Raymond’s booth, including real-time human and forklift detection and its Armada Fleet Management System. The company reported customer outcomes such as truck-to-production timelines as short as two weeks, sub-12-month payback periods, and a 99.99% reduction in racking damage.
These demonstrations appeared to draw strong interest from warehouse and operations leaders, generating detailed discussions about practical deployment scenarios. Third Wave Automation framed its offering as a full-stack stack that combines advanced perception, fleet-management software, and remote operator oversight, all designed for minimal infrastructure changes.
In parallel, the company highlighted CEO Arshan Poursohi’s upcoming participation in a Logistics Management roundtable titled “The Future of Warehouse Automation.” The session will focus on technologies delivering near-term operational impact, best practices for deploying automation in existing warehouses, and methods for measuring ROI across throughput, accuracy, safety, and resilience.
Both the MODEX presence and roundtable promotion reinforced an ROI-centric narrative that aligns with logistics and 3PL decision criteria. Third Wave Automation also noted ongoing hiring of engineers and technical staff to support deployment scale-up and product development, which may increase costs but could enhance execution capacity and support its broader go-to-market push.