According to a recent LinkedIn post from The Pathfinder, the company’s “Cocktails from our Crypt” competition has named its first “Executioner of the Mocktail,” a bartender known as Daddy Long Legs from Bar Bambi in Chicago. The post features the winner’s comments emphasizing representation as a Black, queer, and nonbinary professional in hospitality and the creative challenge posed by the event.
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The company’s LinkedIn post highlights that the winning drink, the “Horrible Sanity,” is a non-alcoholic, Edgar Allan Poe-inspired riff on a flip or eggnog, built around toasted coconut–infused Pathfinder and other layered ingredients. For investors, the competition and its inclusive branding efforts suggest The Pathfinder is positioning its non-alcoholic portfolio as a culturally relevant, premium offering in the growing zero-proof segment.
The post also underscores the view that non-alcoholic brands are “a vital, necessary part of our hospitality ecosystem,” signaling long-term category conviction rather than a short-lived trend. This type of engagement with bartenders and hospitality communities may help deepen on-premise adoption, support brand equity, and potentially strengthen The Pathfinder’s competitive standing as the non-alcoholic cocktail market expands.