According to a recent LinkedIn post from The Pathfinder, the company recently participated in Seattle Cocktail Week with an expanded in‑person presence. The post describes street-level marketing via wheat‑pasted posters and the hosting of its first annual national cocktail competition at Screwdriver bar.
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The LinkedIn post also notes live entertainment, including a rock band and a burlesque performer, emphasizing the value of in‑person experiences over purely digital engagement. For investors, this activity suggests an emphasis on brand-building within the on-premise cocktail community, which could strengthen trade relationships and consumer awareness but likely carries marketing and event costs with indirect, longer-term revenue impact.