According to a recent LinkedIn post from Taptica, the company plans to be present at the Affiliate World Conferences Global event in Dubai, a major regional hub for digital innovation and performance marketing. The post indicates that representatives Lior Kelly and Shahaf Moskovitz will be available to meet mobile brands interested in exploring new growth opportunities.
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The post suggests a focus on deepening relationships with mobile app marketers through CPA and CPI campaign models across iOS and Android. For investors, participation in a high-profile performance marketing conference may signal ongoing business development efforts, potential pipeline expansion, and an emphasis on acquiring or scaling partnerships in mobile user acquisition and traffic monetization.
By targeting mobile brands and promoting opportunities for new partnerships, Taptica appears to be positioning itself to capture additional demand in performance-based advertising. If successful, increased deal flow from such industry events could support revenue growth, enhance its visibility among regional and global advertisers, and strengthen its competitive standing in the mobile performance marketing segment.